YOUR TEAM OR YOUR PARTNER.
THE DEFINITIVE ANSWER.

You love them both passionately but which one is the love of your life?

Up to now the answer completely depended on who was asking and where.

So in a bid to answer this once and for all we turned to science.
In partnership with Professor Bruce Hood and Professor Marcus Munafo of the University of
Bristol’s School of Experimental Psychology, Puma carried out a series of implicit reaction tests on
passionate, long term supporters of Newcastle United
to analyze whether they favor their beloved team’s best striker over their partners.
Watch the film to see their results.

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